London - To increase sales, especially in Europe, Ford would expect a lot of Ford's luxury brand, Vignale. Later Vignale will fill the top car market.
CEO of Ford of Europe, Barb Samardzich, as reported by Reuters, expressed hope on Vignale hopefully be able to increase sales and also boost Ford's market share in the Blue Continent which recently began to decline.
Ford Vignale
According Samardzich, Vignale first models expected to be introduced next year. In addition to having a separate dealership with Ford, the Vignale consumers will have a 'private account managers', which will get the privilege of servicing or repair of the dealership.
Earlier, sources in Ford denied Vignale models will use the Lincoln brand devoted to the European market. Clearly, this Vignale brand developed specifically by Ford to be able to fight in the European luxury car market.
This step also imitate what the Renault brand DS to rise to the level luxury car market. While some of the newer generation Lincoln models are estimated to slide five years into the future, and focus on the Chinese market.
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